Welcome to the WashU for you.
For over 90 years, University College at Washington University in St. Louis has created pathways for career advancement and economic mobility for lifelong learners in the St. Louis area. The decision to rebrand the college to the School of Continuing & Professional Studies, with a fresh vision, mission and strategic goals, meant the audience needed a reintroduction. The resulting campaign highlights the highly individual journey from where you are now to where you can be with a certificate or degree, earned through a program customized to fit your life, from one of the most prestigious universities in the country.
You in the Lou
It was vital to present real stories from students, faculty and partners to not only give modern learners a sense of the degree of personalization possible with CAPS, but to also motivate and encourage those who may think a WashU degree was out of reach to explore the program and make their “better” a reality starting today at WashU.