Rebuilding a brand from the ground up isn’t easy. Rebuilding a brand you work for day in and day out can be challenging. Add internal stakeholders, demanding clients and competing priorities and you might wish you never started. But change doesn’t happen without challenge and challenger brands don’t go with agencies that only tell them what they want to hear. Elasticity’s effort to build a brand that better matched the real personality of the agency — fun, creative, irreverent — paid off big time with the launch of a new identity, new tagline, website and office that embodied the flexibility, wit and energy that made them one of the fastest growing agencies in St. Louis.