A superior workout platform
requires a superior brand platform.
The Anji MTX platform takes the toughness of a gym-quality surface and let’s you build the perfect size to fit your home gym setup. But launching a brand and product in a crowded home fitness market is no easy task. Brand benefits need to shine (Any Set. Any Size. Any Surface.) while still creating an authentic connection that fits with the audience and their lifestyle. Anji MTX’s launch did just that, with a mix of ownable messages and insightful creative that helped build a niche for the new brand.
Ready. Set. Grow.
The core messages for the brand grew into the pillars of the launch creative and drove everything from photo/video production, website construction and campaign optimization.